Description: Context and Connotation Apply knowledge of context clues, figurative language, word relationships, reference materials, and/or background knowledge to determine the connotative and denotative meaning of words and phrases, appropriate to grade level.
Maps to Reading Plus skills: 4A


4A: Interpreting Word Meaning

4A: Interpreting Word Meaning

Description: Interpreting Word Meaning

✓ standard met

Selection: K-16


Grade level: 11
Word count: 2073 words
Author: Kate Scoville
Synopsis: Many companies target their marketing to toddlers, tweens, and teens, who are considered lucrative consumer groups.
Excerpt: Young people are one particularly lucrative consumer group that many companies seek to exploit. Marketers first developed propaganda directed toward youngsters in the late 19th and early 20th centuries. Since then, the permeation of such propaganda into children's everyday lives has progressively intensified. Today, American businesses spend over $15 billion per year to deliver over 40,000 advertisements to children and teens through television alone.

Question: In this excerpt, what is the meaning of the word "permeation"?
  1. infiltration
  2. deficiency
  3. suppression
  4. extraction

✓ standard met

Writing prompt: Describe three or more words that you learned recently by reading Non-fiction texts about a certain topic. Explain why knowing these words has helped you better understand the topic.


Organization: Certica Solutions